40% of your visitor data is lost every day.
learning visitor content consumption through to conversion.
Know which combination of ads, content pathways and platforms drive conversion.
Stop Tracking.Start Learning.
How do you measure the ROI on your B2B content? Without engagement metrics, marketers are flying blind.
Metricsflow’s non-cookie artificial intelligence technology precisely Id’s visitors and follows their entire content consumption journey from the first point of content interaction to conversion, learning which channels, platforms, devices and content deliver the best customer experience and conversions.
Complete attribution from ad to conversion!
Metricsflow creates a unique digital DNA identifier for every digital visitor across platforms and devices, enabling a clear and accurate history of the visitor’s content consumption journey.
Unique Digital DNA Identifier: Nothing is ever placed on a visitors device. AI technology collects information to create a unique identity that can be recognized cross-device and platform. Unlike cookie technology, the unique DNA identifier cannot be deleted or blocked. As a result, up to 40% more data is collected from the same visitor volume.
The machine learning then uses the identifiers’ engagement behaviors to generate patterns which describe segments and the effectiveness of every piece of content driving conversion.