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Blue Wave Marketing Collaborates with Metricsflow, Delivering Solution to the Cookie Problem, Precise Attribution

Blue Wave Marketing has generated over 6.5 million sales for 150+ clients including Siemens, ADP, Lockheed Martin, Fidelity Investments and many more. Knowing…
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Metricsflow 1 of 3 “Most Promising Startup” Finalist

Metricsflow, a Canadian martech company that is using AI to eliminate the cookie problem , has been named one of only three finalists…
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Smart Brands Build Trust Through Data Privacy Protection

The advent of GDPR and fallout from the disclosure earlier this year that Facebook provided access to 90 million member records to Cambridge…
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How AI, Data and Dynamic Content Drive the Ultimate User Experience

Brands selling to other businesses go through a vastly different and often more difficult experience in acquiring customers than consumer brands. The B2B…
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AI and Data Can Solve the B2B Content Dilemma

If a brand publishes an blog post in the forest and no one is there, will anyone read it? My guess is, probably…
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Metricsflow Proves Cookies Create Significant Visitor Attribution Data Loss Across Top Martech Products

Brands using top martech platforms are losing significant visitor attribution data because of outdated cookie technology. Canadian SaaS developer metricsflow has built technology…