Features & Integrations

Gain an Understanding of Your Visitors by Making Sure Your Data is Accurate

Metricsflow has been designed from the ground up to enable digital marketers to clearly understand their visitors’ content journey from paid and unpaid marketing efforts across multiple platforms all the way through to conversion. Armed with this knowledge, marketers can immediately apply the precise data and knowledge in ways appropriate to the business problem they are trying to solve.

Features

  • No Cookies Required: With Metricsflow, cookies are not cross device or platform and can be erased or blocked.
  • Machine Learning – Stop Tracking Start Learning:  Metricsflow enables users to precisely track visitors to their various online properties as well as learn from their content consumption leading to conversion.  Over time, using machine learning, the systems identifies unique segments and personas for companies. 
  • Attribution: Metricsflow can track activity from keywords, ads, and display ads, content consumption through to conversion enabling companies to more precisely determine the ROI on PPC, and content
  • Account Based Marketing: The precision with which Metricsflow can identify visitors and then append user data from CRM, or as a result of a visitor completing a form, enables reporting that can be used directly to support ABM.
  • Customer Experience: Knowing which of the potentially hundreds if not thousands of content pathways lead to conversion enables companies to know which content works!  Better content improves customer experience.

Use Cases

  • Complete Attribution: From Ad to Conversion: Marketers that are using organic and paid advertising platforms to attribute specific keywords and display ads to a visitor’s unique ID can follow their content journey to conversion.
  • Account Based Marketing: Identifying visitors by company and content consumption opens the door to better MAP implementation and effective personalization.
  • Persona Based Marketing / Segmentation: Knowing what content resonates with specific segments of visitors enables companies to deliver less content that is more effective in driving customer behavior.
  • Data-Informed Content / Buying Process Funnel Management: Knowing precisely the origin, specific content is consumed, when, and in what order empowers you to deliver content most relevant to specific segments of the visiting public.
  • Lead Nurturing: Vast amounts of data, analyzed every 1/2th of a second with key knowledge delivered directly to the company’s CRM system for sales and automated follow-up.

Why You Should Choose Metricsflow

Precise Analytics

Learn what content works

Ever wonder if your content is really delivering the right message? On Metricsflow you know what content gets results.

Dependable Data

Focus on the right prospects

Focus your valuable resources on the demographics, patterns and characteristics of prospects actually convert.

Machine Learning

Predict future engagement

Leverage the machine learning capabilities of Metricsflow to identify engagement behaviors and generate patterns.

Ready to Start Understanding You Customers?

Metricsflow makes it easy to implement the AI tool across multiple platforms. For websites, a simple code in the header of all pages, forms and shopping carts is all that is required for learning to begin.

Fill out the form to begin the process of joining out Pilot Program.

What People Say?

Blair Connolly -Craig Tucker, Managing Partner, Group M5 -Craig Tucker, Managing Partner, Group M5

“ Metricsflow helps us get actionable insights to our content marketing campaigns. We are able to profile our leads and manage marketing budget effectively ”   – Blair Connolly, VP Sales & Marketing at British Group

Craig Tucker

“Our customers are in real-time today, the ability for us to ensure that we getting real-time information and data out of theose customers through the content we create is crucial and that poses a challenge for us”   -Craig Tucker, Managing Partner, Group M5