Your Visitor Marketing Attribution Data Is Vital In Decision Making
Yet, consistently up to 40% of the data marketers use is incomplete, directly affecting reporting and funnel integrity.
Metricsflow eliminates the cookie problem creating solutions to the problems created by the 20+ year old cookie.
Full Visitor Marketing Attribution
Before metricsflow, full attribution has not been possible!
Metricsflow enables users of paid advertising platforms to attribute specific keywords and display ads to a visitor’s unique ID and then digitally follow their content journey to conversion.
Easily implemented, this capability immediately allows digital marketers to see what combination of ads, keywords, channels, platforms and content produce the greatest conversion. Armed with this knowledge, you can focus ad dollars and content development efforts in the most effective manner.
Account Based Marketing
Knowing precisely the company, individual and the specific content consumed, when and in what order the visitor consumed your content before converting is extremely valuable in the ABM process.
Whether it takes hours, days, weeks or months for that visitor to convert, you will have a precise and accurate understanding of the content consumption leading to conversion. Over time, this level of precision enables you to quickly understand what content is most relevant to specific accounts and their visitors.
Consistently, the data shows that the 70/30 rule applies to content consumption, where only 30% of the content is directly related to visitor conversion and engagement. Knowing which 30% is most effective enables the creation of more relevant and effective content delivered at the proper time in the sales funnel.
Easy API Integration
Through the use of the metricsflow AI technology, precise identification of unique visitors enables marketers to bring a high degree of precision and personalisation to the marketing process.
When integrated with CRM and MAP tools all of the precise, accurate data collected can be utilized by the existing martech stack improving overall performance.
Contact us to learn more.
Finally Know With Certainty, What Works and What Does Not!
What People Say?
“ Metricsflow helps us get actionable insights to our content marketing campaigns. We are able to profile our leads and manage marketing budget effectively ” – Blair Connolly, VP Sales & Marketing at British Group
“Our customers are in real-time today, the ability for us to ensure that we getting real-time information and data out of theose customers through the content we create is crucial and that poses a challenge for us” -Craig Tucker, Managing Partner, Group M5