Data integrity

Many of the tools in your martech stack depend upon cookies to execute their various tasks.  Because of the cookie problem, you will find the data driving your martech tools is incomplete.

Metricsflow eliminates the cookie problem and delivers precise, accurate content consumption data from first contact through conversion across platforms and devices. 

As a result, your visitor marketing attribution data is complete and enables your CRM and MAP applications to operate at peak performance.

Within in 30 days you will clearly see what data you have been losing, the value of that data to the enterprise and act upon it.

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Full Visitor Marketing Attribution

Before metricsflow, full attribution has not been possible.

 Metricsflow enables users of paid advertising platforms to attribute specific keywords and display ads to a visitor’s unique ID and then digitally follow their content journey to conversion.

Easily implemented, this capability immediately allows digital marketers to see what combination of ads, keywords, channels, platforms and content produce the greatest conversion. Armed with this knowledge, you can focus ad dollars and content development efforts in the most effective manner.

Account Based Marketing

Knowing precisely the company, individual and the specific content consumed, when and in what order the visitor consumed your content before converting is extremely valuable in the ABM process. 

Whether it takes hours, days, weeks or months for that visitor to convert, you will have a precise and accurate understanding of the content consumption leading to conversion. Over time, this level of precision enables you to quickly understand what content is most relevant to specific accounts and their visitors.

Consistently, the data shows that the 70/30 rule applies to content consumption, where only 30% of the content is directly related to visitor conversion and engagement. Knowing which 30% is most effective enables the creation of more relevant and effective content delivered at the proper time in the sales funnel.

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Easy API Integration

Through the use of the metricsflow AI technology, precise identification of unique visitors enables marketers to bring a high degree of precision and personalisation to the marketing process.  

When integrated with CRM and MAP tools all of the precise, accurate data collected can be utilized by the existing martech stack improving overall performance. 

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