The end of tracking for marketers through third-party cookies doesn’t mean the end of attribution. The best methods for tracking and attribution of your visitor’s data don’t require cookies to be effective. Decision makers in marketing departments should start taking steps on how to transform tracking and attribution with privacy-driven solutions only. Marketers should be considering solutions which will focus on first-party data.
Marketers could be losing upwards of 70% of their visitor data by using cookie tracking solutions. Luckily, new cookieless alternatives are emerging and can provide even more visitor insights than cookies do.
As the cookieless world will overtake us, we need to adapt to privacy driven solutions. Marketers need to stop losing data and start learning now.
The elimination of third-party cookies means marketers and advertisers will have to adapt. Learn how to target your customers without the use of third-party cookies in a more privacy-friendly way.
Using cookies for tracking and attribution is the norm, but there are significant drawbacks to this approach! Check out our blog to understand how cookieless tracking can make all the difference for your company.