Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web.
ST. JOHN’S, Newfoundland and Labrador — Newfoundland-based tech startup Metricsflow today announced an investment from GoAhead Ventures, out of Silicon Valley. The recent backing by GoAhead is to strengthen the company’s cookieless analytics platform. The startup previously raised a round of financing in 2020. Metricsflow has also partnered with Salesforce and is available on Salesforce’s AppExchange, the leading enterprise cloud marketplace.
This is even more relevant now that Google has announced that cookies will be phased out in the coming years. This means that marketers will have to find new and innovative ways to reach their customers. Metricsflow’s platform gives marketers the ability to understand how effective their channels and campaigns are so that they can ensure they are optimizing their marketing efforts.
“We are thrilled to be backed by GoAhead to speed up the deployment of our solution to customers. We are paving the way for a cookieless world for our customers. The future of web tracking is at risk if cookies are not replaced with a smart privacy-first attribution solution. Digital marketers globally experience data attribution problems every day and Metricsflow exists to solve this complex problem for them. – Isaac Adejuwon, CEO & Founder, Metricsflow.”
Phil Brady from GoAhead Ventures led the funding round.
“We are excited to be backing Metricsflow’s mission to provide a privacy-friendly cookieless solution for digital marketing teams globally. We were highly impressed by the team’s execution and their approach to solving such a complex problem for their customers. – Phil Brady, Managing Partner, GoAhead Ventures.”
Metricsflow is leading the way for cookieless attribution and analytics for marketers. With Metricsflow, marketers will feel confident that they aren’t missing out on any visitor data, that they are getting deeper insights into these visitors than traditional cookies offer, and that they are at the forefront of data privacy.
ST. JOHN’S, Newfoundland and Labrador — Newfoundland-based tech startup Metricsflow is excited to announce that we have officially been certified for ISO/IEC 27001:2013 (ISO 27001), affirming our commitment to data privacy and security.
Host Lloydetta Quaicoe talks with Isaac Adejuwon - CEO of Metricsflow on his journey and how important it is to connect culturally to be relevant within the schools and province, and contribute towards an inclusive and cohesive society.
Isaac Adejuwon, chief executive officer of Metricsflow, is developing technology to replace web cookies, the tiny digital files that track online use. He wishes the startup sector was better known in Newfoundland and Labrador. Its 200 tech companies bring in investments worth over $1.6 billion, he says, and these companies are always hunting for talent.